What Exactly Is AI Mode and How Does It Revolutionize User Experience? Ever feel like you’re drowning in a sea of blue links? You ask a simple question, and your search engine throws back a dozen tabs, each one a potential rabbit hole. You spend the next twenty minutes clicking, scrolling, and piecing together fragments
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The internet’s economic foundation faces its biggest challenge yet as AI search tools like ChatGPT, Google’s Gemini, and Microsoft’s Copilot fundamentally alter how users discover information. For decades, the web has thrived on a simple model: search engines direct traffic to websites, publishers monetize those visits through advertising, and the cycle continues. Now these AI tools threaten to disrupt this ecosystem by delivering instant answers without requiring users to click through to websites, raising critical questions about the future of the ad-supported web and what businesses must do to adapt.
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Remember when finding a local business meant typing keywords into Google and scrolling through pages of blue links? Those days are rapidly fading into memory. In 2025, AI-powered search has fundamentally changed how customers discover local businesses, from restaurants and retail shops to service providers and professional practices.
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