ai search tools threaten the business model
The internet’s economic foundation faces its biggest challenge yet as AI search tools like ChatGPT, Google’s Gemini, and Microsoft’s Copilot fundamentally alter how users discover information. For decades, the web has thrived on a simple model: search engines direct traffic to websites, publishers monetize those visits through advertising, and the cycle continues. Now these AI tools threaten to disrupt this ecosystem by delivering instant answers without requiring users to click through to websites, raising critical questions about the future of the ad-supported web and what businesses must do to adapt.
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