google

Google’s new AI mode represents a fundamental reimagining of search that transforms how information is discovered and consumed online. Powered by a custom version of Gemini 2.0, this experimental feature delivers comprehensive answers to complex queries directly within the search interface, potentially reducing website visits by up to 35% as users no longer need to click through to multiple sources. This shift from a link-based economy to a citation-based one requires businesses to completely rethink their digital strategies, prioritizing structured data implementation, entity optimization, and authoritative content that demonstrates clear expertise and trustworthiness signals to ensure visibility in AI-generated responses.